The CAP gives this advice Executive about non-broadcast marketing.

The CAP gives this advice Executive about non-broadcast marketing.

It doesn’t represent advice that is legal. It doesn’t bind CAP, CAP advisory panels or the Advertising Standards Authority.

The degree to that the ASA covers the marketing of economic services and services and products is restricted; technical facets of non-broadcast marketing for the majority of marketing that is financial susceptible to statutory control by the Financial Conduct Authority (FCA). Nonetheless, “non-technical” areas of credit rating marcoms (for instance, offense, social duty, superiority claims, fear and stress and competitor denigration) are going to fall in the remit of this CAP Code. Continue reading “The CAP gives this advice Executive about non-broadcast marketing.”